Dr JYOTHI VIJAYAN NAIR
MBA, PhD
ASSISTANT PROFESSOR
MBA, PhD
ASSISTANT PROFESSOR
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | ICSSR Sponsored |Two-day National Conference on “Integrating Equity & Diversity in Business for a Sustainable Future” | CONFERENCES | Impact of Celebrity Endorsement on Consumer Purchase Intention: The Moderating role of Brand Loyalty | PRESENTER) | Jain (Deemed to be University) | 18/06/2025 |
| 2 | International Conference on Inclusive and Resilient Pathways to Achieve SDGs in Business and Tourism (IRPBT 2026) | CONFERENCES | The Influence of Generative AI on the Decision-Making of Gen Z Consumers in the Fast Fashion Industry: A Study on Sustainable Purchase Intentions | PRESENTER) | CHRIST (Deemed to be University) | 23/01/2026 |
| 3 | International Conference on Sustainable Economic Growth through Digital Revolution | CONFERENCES | Exploring the influence of AI- Driven Personalization on Promoting Sustainable Consumption and Cusotmer Experienc ein Digital Age | PRESENTER) | Kristu Jayanti (Deemed to be University) | 25/09/2025 |
| 4 | Udbhavana - 2026 | CONFERENCES | Udbhavana - 2026 | COLLABORATION_WITH_UG_PG_STUDENTS) | CHRIST (Deemed to be University)Jain Deemed to be University | 12/03/2026 |
| 5 | Jain University Conference | CONFERENCES | Jain University Conference | COLLABORATION_WITH_UG_PG_STUDENTS) | Jain Deemed to be UniversityJain Deemed to be University | 12/03/2026 |
| 6 | International Conference on Sustainable Marketing and Responsible Tourism in Digital Era (SMART 2026): Innovations, Insights and Inclusive Practices for a Greener Future | CONFERENCES | AI-Enabled Personalization as a Catalyst for Sustainable Consumption and Enhanced Customer Experience in the Digital Marketplace | PRESENTER) | CHRIST (Deemed to be University)Jain Deemed to be University | 01/04/2026 |
| 7 | Sustainable Marketing and Responsible Tourism in Digital Era (SMART 2026): Innovations, Insights, and Inclusive Practices for a Greener Future | CONFERENCES | The Impact of Greenwashing Disclosure on Consumer Skepticism, Brand Trust, and Purchase Intentions: A Moderating Role of Message Specificity and Source Credibility | PRESENTER) | Jain (Deemed to be University)Jain Deemed to be University | 01/04/2026 |
| 8 | International Conference on Digital Transformation, Sustainability and Creative Spaces: Re-imagining Business, Design and Architecture for the Future | CONFERENCES | Gamifying Sustainability: The Effect of AI-Powered Mobile Applications on User Engagement and Pro-Environmental Behaviour | PRESENTER) | DC School of Management and Technology DC School of Management and Technology | 30/05/2026 |
| 9 | Future Chains Intelligence, Innovation & Integration: Shaping Smart Supply Chains with AI, IoT & Beyond (FCIII 2026) | CONFERENCES | The Synergy of AI-Driven Predictive Market Sensing and Omnichannel Fulfilment: A PLS-SEM Study on Customer Experience and Brand Equity | PRESENTER) | Jain (Deemed to be University)Jain Deemed to be University | 11/06/2026 |
| 10 | Future Chains Intelligence, Innovation & Integration: Shaping Smart Supply Chains with AI, IoT & Beyond (FCIII 2026) | CONFERENCES | The Influence of Circular Economy Adoption on Consumer Trust and Brand Loyalty in Green Supply Chains: A PLS-SEM Approach | PRESENTER) | Jain (Deemed to be University)Jain Deemed to be University | 11/06/2026 |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | Machine Learning Based Model for Corporate Governance Risk Assessment Analytics | JYOTHI VIJAYAN NAIR | 10-Jan-2025 |